Manual diagramming workflows couldn't keep pace with 7EDGE's high-velocity pre-sales cycle

As a product engineering firm delivering bespoke cloud-native solutions, 7EDGE relies on clear technical documentation to translate complex prospect requirements into actionable designs. For Nidarshan K S, VP of Sales, and Pratham Rajesh Raykar, Sales Engineer, diagrams are a critical part of the pre-sales process.

From mapping user journeys to modeling application interactions and multi-cloud architectures across AWS, Azure, and GCP, these visuals create a shared understanding across stakeholders. And that alignment drives fast, confident decisions.

At the time, the team relied on manual, drag-and-drop platforms like Miro and Draw.io to build pre-sales diagrams and documentation. Because 7EDGE provides highly customized solutions, every diagram is built from scratch. For each draft, architects would spend up to two hours manually hunting for cloud icons and fine-tuning layouts.

The biggest bottleneck showed up during the iteration phase. In pre-sales, requirements shift quickly in response to client feedback. For the team, small changes often meant redrawing the entire flow. "It was a massive amount of manual work," Pratham explains. "And when the volume is high, we simply can't spend that much time on one diagram."

Nidarshan and his team knew that every delay in pre-sales came at a cost. If they could cut down on manual documentation work and accelerate turnaround times, they could protect momentum with prospects and take on more opportunities. This urgency pushed them to look for a solution that could automate the heavy lifting. That's when they found Eraser.

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"In pre-sales, turnaround time is everything. The more swiftly you react to customer queries, the higher your chances of winning the deal. We needed a way to solve that pain point." — Pratham Rajesh Raykar, Sales Engineer at 7EDGE

Eraser's AI-powered canvas transforms complex discovery into client-ready architecture

By adopting Eraser, 7EDGE eliminated manual friction from pre-sales engineering workflows. Instead of static diagrams built through manual work, the team relies on dynamic, high-fidelity visuals that accelerate alignment and solidify client confidence from the very first meeting.

AI-driven, prompt-based design

7EDGE transitioned from drag-and-drop interfaces to Eraser's intuitive AI tools, enabling their architects to visualize systems quickly, even as requirements change. Using natural language prompts, the team spins up initial architecture drafts in minutes—without losing time to icon searches or layout tweaks. "The generative way of creating artifacts made it easy for us to adapt," says Nidarshan. "It was natural for an engineering company like ours to dive right in."

Cutting-edge automation with the MCP connector

As part of their shift toward AI-driven solutions, 7EDGE integrated Eraser directly into their cloud ecosystem using the Model Context Protocol (MCP) connector. Now, Pratham and his team use Claude as copilot in their development cycle, prompting Eraser to generate or update diagrams without context switching. By centralizing this process, the team moves from technical discussions to visual architecture in a single flow, allowing high-quality documentation to evolve in parallel with the design process.

Professional-grade visuals that secure client buy-in

Beyond internal efficiency, Eraser gives 7EDGE the visual polish required for enterprise-grade proposals. With built-in icon libraries for AWS, Azure and GCP, the team produces diagrams with the level of detail and technical rigor that resonates with senior stakeholders—in a fraction of the time. The result is a more persuasive discovery session that clearly communicates the architecture and ensures prospects feel confident from day one.

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"Eraser spins up diagrams quickly, but the real value is in the ideas it helps us communicate. We're able to present each prospect with the exact technical specifics of their unique solution and engage in meaningful conversations that move the deal forward." — Nidarshan K S, VP of Sales at 7EDGE

7EDGE builds a scalable sales engine and establishes a visual source of truth

With Eraser, 7EDGE has bridged the gap between complex engineering requirements and fast-moving sales cycles. Today, the team delivers professional, enterprise-grade architecture diagrams 75% faster, driving value driven engagement across global deals.

With the ability to generate initial drafts in as little as 15 minutes, 7EDGE now produces over 60 high-fidelity diagrams per week, up from 15 to 20 per week before Eraser. This shift allows the pre-sales team to reclaim bandwidth while ensuring that every proposal includes the visual polish expected by high-level prospects, like Fortune 500 companies in regulated industries.

Moving forward, 7EDGE is expanding Eraser's footprint beyond sales engineering and into the full product development lifecycle. By deepening MCP-based automation across the team’s daily workflows, 7EDGE is moving toward an AI-first documentation standard where architecture is updated at the speed of code.

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"Eraser has been a true driver of product-led growth for us. It was a natural adaptation for our engineering culture because it allows us to spend less time on manual tasks and more time focusing on the high-value innovation our clients expect." — Nidarshan K S, VP of Sales at 7EDGE